“Making a Name for Yourself”
Original Air Date: May 15, 2010
Guest/Author: Robin Fisher Roffer
One of America’s leading brand strategist shares her step-by-step program for creating an unforgettable identity in today’s marketplace. Do you have a strong brand image? Does your organization? If you’re not sure, the answer is probably no. In a competitive market you must know exactly who you are and make sure that your target audience does, too. Throw in an economic crisis and the strength of your brand can determine whether you succeed or fail. One of America’s leading brand strategists, Robin Fisher Roffer, CEO & Chief Creative Officer of Big Fish Marketing can help unearth what truly differentiates you and your company from the pack.